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Week 3 - M.A.C's Social Glue to a Vibrant and Civilized Society

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Ethics are the moral principle or values that govern the conduct of an individual or a group . Ethics are important because they are the rules and guidelines along with customs and traditions that provide principles of right action .M.A.C. cosmetics fall right into play when ethics are of concern. In the business world , ethical behavior is mandatory. Ethics come from ones personal morals and is up to them to stay true to both themselves and society to do the right thing .M.A.C has proved their position on corporate and social responsibility by making sure there products are not tested on animals and ensuring that their products packaging only be recyclable black and white and mainly made out of glass. They encourage consumers to recycle by given away a free lipstick of their choice if they return six empty containers of M.A.C product.

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M.A.C has to be the the strongest cosmetic company showing great support for the fight against AIDS .Aside from campaigns , M.A.C has eve made a very popular lipstick -'Viva Glam' in 1992 which also comes with a condom , and has donated to various AIDS organizations and causes. Nancy Mahon is the senior vice president of M.A.C Cosmetics and executive director of the M.A.C AIDS fund , who considers herself not a 'Glamour Girl' but believes in the power of lipstick . M.A.C AIDS fund has donated $20 million to programs in 57 countries ,including South Africa, the Caribbean and the United States. M.A.C's non-profit AIDS fund program has now fell in the third-largest corporate donor to AIDS-related causes and is funded entirely by the sales of M.A.C's Viva Glam lip products. M.A.C has made $14 of Viva Glam lip products go towards the AIDS fund .

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Viva Glam uses celebrity faces based on their ties to the cause. The biggest success in sales of Viva Glam came when former Baywatch star Pamela Anderson , an actress was open and honest and stated ' I have hepatatitis . No one should be ashamed of getting an illness.' Since her public announcment the company has given more than $128 million to various AIDS-related projects , including $4.5 million for a prevention and treatment intiative in the Caribbean.The commitment to the causes keeps the company's customers coming back for more M.A.C products and their employees from leaving the company.

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M.A.C isn't only good at their business but they are strongly against cruelty and are big on treating their employees well. They also have high expectations. 'Our suppliers must comply with our Supplier Code of Conduct. The Code outlines our expectations on quality, health and safety, environment, labor conditions and human rights – including our zero tolerance policy regarding prisoners, slave labor and human trafficking.' They also have an ongoing audit process that includes independent third party assessment.
M.A.C talks about Ethics and have defined in many ways, they have showed social responsibility to the fullest extend which is why I will continue be a customer at M.A.C cosmetics.